When I was doing some freelance writing for the Wireless Report a few years back, my blogging partner and I produced over 20 podcasts that discussed the emergence of wireless technology in our society. They were basically a free-flowing discussion Brian and I had about gadgets, citywide wireless initiatives, and everything else in between. Since he lived in Texas and I in New Jersey, we recorded them on Skype and then uploaded the file to the blog server.
They got a very good response; we averaged about 2,000 unique listenings for each one and even got some sponsors for them (sprint, T-Mobile, and EarthLink). Our goal was to target people who were not necessarily "tech geeks" but were very interested in wireless technology, particularly products like cellphones and laptops as well as being able to access the Internet wirelessly. We never wrote out a script -- we both had a basic outline of what we were going to talk about and made sure we gave each other enough time to get our various points out and then leave room for discussion. We kind of played it as two guys just sitting at a bar or in a living room talking about wireless technology. We wanted to appeal to a broad audience but still provide some in-depth information so they can either make a buying decision about a product or influence them to search for more details.
For the podcast that I'll be doing for this course, I'll probably take a different approach in that it's only going to be 2-3 minutes long, and I need to make my point and get my message out quickly. Therefore, it will definitely be scripted so that I stay on point and not go to far off on a tangent simply because I won't have enough time to do so.
In other words, the concept of "economy of words" definitely applies in this case.
They got a very good response; we averaged about 2,000 unique listenings for each one and even got some sponsors for them (sprint, T-Mobile, and EarthLink). Our goal was to target people who were not necessarily "tech geeks" but were very interested in wireless technology, particularly products like cellphones and laptops as well as being able to access the Internet wirelessly. We never wrote out a script -- we both had a basic outline of what we were going to talk about and made sure we gave each other enough time to get our various points out and then leave room for discussion. We kind of played it as two guys just sitting at a bar or in a living room talking about wireless technology. We wanted to appeal to a broad audience but still provide some in-depth information so they can either make a buying decision about a product or influence them to search for more details.
For the podcast that I'll be doing for this course, I'll probably take a different approach in that it's only going to be 2-3 minutes long, and I need to make my point and get my message out quickly. Therefore, it will definitely be scripted so that I stay on point and not go to far off on a tangent simply because I won't have enough time to do so.
In other words, the concept of "economy of words" definitely applies in this case.
0 comments:
Post a Comment